A huge 28x67 foot bill­board open­ly dis­played LOVE to approx­i­mate­ly 1.5 mil­lion peo­ple per day in Times Square, New York, USA, for six weeks com­menc­ing May 1, 2003. With the inten­tion to inspire a glob­al dialog about love and peace through a viral Love­poster.

Read more about what inspired the Project.